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Healthcare is in a Tech Bust.
At least that’s the opinion of Marc Andreesen as expressed in a Vox article last week. While I don’t personally know the man and can’t vouch for his Healthcare … Continue reading →
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Why Great Strategies Fail
The benefit of experience is that you start to recognize familiar patterns in the ways organizations behave. A common one is the borderline obsession companies have with strategy & growth. …...
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Forget Apps. Chat Bots Will Revolutionize Healthcare.
If your organization is in the process of developing a new health App, you might want to hit the “Pause” button and consider the following. There are an estimated 2+ … Continue reading →
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Chat Bots Are the Next Digital Platform for Self Promotion
Here’s a bold prediction: Setting up your personal Chat Bot will become as common and as simple as creating a LinkedIn profile. Until then, there is a unique opportunity for … Continue reading →
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How Chatbots Can Help Revive Ailing Health Apps
Today, there are an estimated 160,000+ health apps available for smart phones. Very few have really made it into the mainstream and even fewer have had a lasting effect on … Continue reading →
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Chatbots Will Make Healthcare More Patient Centric
Modern healthcare is riddled with challenges and stories of the system failing patients. That’s hardly news. What may be surprising, however, is to discover just how inefficient and disconnected...
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You Call Yourself a Digital Marketer?
Lately, it seems that no marketing job description or resume is complete without at least one reference to Digital Marketing. Digital Marketing is a popular yet loose term that is … Continue reading →
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Tired of Meetings Going Nowhere? Give This a Try.
Picture this scene: A group of mid/upper level managers have been in a meeting for over 90 minutes. The discussion has been going around and around on a particular contentious … Continue reading →
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The Quest for Perfection is Slowly Killing Your Business
Looking back on my 20+ years marketing career, I am amazed at how much time and energy was spent on perfecting designs, brochures, presentations, etc… At the time, it felt … Continue reading →
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Got Boring Marketing? Stop Trying to Please Everybody & Stand for Something!
Are commercial success and controversy mutually exclusive? If you go by P.T. Barnum’s (attributed) quote “There is no such thing as bad publicity,” then all types of public attention are … Continue...
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